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The web site printers101.com has the following on the web site, "This is why we are required to advertise as we do." We noticed that the website also said " Simply click the above MAP." It also said " Price to display our price! Label Thermal Printers. Large Format Printers Plotters. Register for our newsletter and see the deals first! Passover 2018 Holiday Closing Schedule. Online ordering will be available during this time. And orders will continue to ship as usual." The header had pritner as the highest ranking optimized keyword. This keyword is followed by printers, laser printer, and Lexmark printers which isn't as urgent as pritner. The other words printers101.com used was inkjet printer. photo printer is included but might not be seen by web crawlers.